CORT Names Rockett Burkhead & Winslow Global Branding and
Advertising Agency of Record

RALEIGH, NC – Rockett Burkhead & Winslow (RBW), one of the largest independent advertising and marketing agencies in the Southeast, today announced that CORT, the world’s largest provider of residential, corporate and commercial rental furnishings and relocation services has named the company as global agency of record for branding and advertising.

CORT, a Berkshire Hathaway company, delivers products and services to customers in 25 countries and has more than 100 showrooms and furniture clearance centers in every major market in the US and more than 15 alliance partners throughout the world.

CORT CEO Paul Arnold said, “We worked with RBW a few years ago, and as we approach our new era as leaders in the new industry of serving renting relocators, whether individuals, transferring employees or a complete team of on-site assignments, we confidently return to RBW to give global power to the CORT brand and drive our strategy of extraordinary service at every point where we interact with customers.”

Hal Hardy, CORT’s vice president of marketing, added, “RBW brings to our relationship a tremendous creative, strategic, branding and internal marketing expertise that fits precisely with the needs of our company as we grow. I’m excited about what we’ll be doing together.”

RBW Founder Howard Rockett said, “Our agency teams and I have worked with some of the world’s finest, most successful companies, and CORT truly stands alone. CORT is a great company with a remarkable culture of superior service. We’ve seen firsthand this commitment to service as we’ve worked with CORT’s people across the country, from the warehouse teams to the delivery teams, administrative departments to sales, and service consultants to management.

Grant O’Neal, RBW CEO and president, said, “We are excited to be working with CORT again and to take on the challenge of helping them begin a new phase of marketing and growth. CORT’s confidence in us is a wonderful validation of our culture of competence, creativity and commitment that has always characterized our people.”

Headquartered in Raleigh, N.C., Rockett Burkhead & Winslow is one of the largest independent advertising and marketing agencies in the Southeast. Offering advertising, strategic positioning, branding, internal branding/employee alignment, design, general media and interactive services, the agency specializes in implementing marketing strategies that propel our clients to the forefronts of their respective fields. RBW represents a prestigious list of clients, including Biscuitville, BB&T, CORT, Dollar Tree Stores, Sentara Healthcare and Spirit Cruises, as well as pro bono client The Healing Place.